Predictive data analytics strategy to drive data-driven, result-oriented decisions
Data is the backbone of all decisions made on this account. HGS has a dedicated data-reading team to identify gaps, ensure accurate reporting, and generate predictive analytics.
We rate customer leads based on predictive analytics. Our lead scoring is based on the demographic data derived from a statistical model studying the variables (e.g., history of sales made and not made). The formula provides details on which customer is most likely to answer our call.
We classify, based on demographics and behavioural histories, renewal-eligible customers using predictive analytics. The segments with customers who are most likely to buy are contacted with a plan targeting renewals.
We use predictive analytics for new customer acquisition. We use historical data about customers who answered our calls, but have not yet made a membership purchase. We study customer interaction data patterns.