Entries by Sucheta Sinha

The Benefits of Data Engineering

Data engineering is a crucial step for companies that solely run on data. It is used for producing data in a form that can be helpful for making important business decisions, assessing past performances, and brainstorming new strategies for the growth and development of a business.

Does your Social Media Stack Up?

Social media stacking can be described as the body of work or content a social media user has or will post on various social media networks. It is an important social media strategy that brands and influencers use to direct new and old viewers to their bank of content on different channels.

Top Questions to Ask Before Hiring a Social Media Agency for Your Business

The world of social media is continuously changing. Most marketing agencies have a lot on their plate and thus find it difficult to keep up with the ever-evolving norms of social media. Hence, most businesses and agencies have started to delegate their social media marketing responsibilities to an agency that showcases expertise on the same. But shortlisting an agency can be a cumbersome task as it is tough to find out whether the agency is on the same page as your agency or brand. Here are 10 important questions one should be asking to conclude whether an agency is perfect for the business/brand.

The Future of Generative AI: What can We Expect in the Next 5 Years?

Generative AI has the power to eliminate menial tasks and allow skilled professionals to focus on creative and strategic aspects of running a business. The next five years look promising for many industries as they are planning to go out and out to incorporate generative AI technologies for a wide range of operations.

Data Evolution: Prehistoric Times to Modern Era

In the past couple of centuries, mankind has witnessed a gradual yet overwhelming evolution of data. The rise of internet-based services and prolific digital devices has made data an indispensable part of our lives. It is now considered an asset as companies and individuals are leveraging it to devise new products, services, and ideas.

The Future of AI and Predictive Analytics

The increased adoption of AI and predictive analytics across various sectors is leading to better risk assessments and improved operations. Even though, they are already revolutionizing how things are being done tech-wise, AI and predictive analytics have a lot in store for the near future.

ChatGPT Privacy Concerns: Is Your Personal Data at Risk?

Even though ChatGPT is helping us to optimize various processes and also create new content, we cannot turn a blind eye to the fact that data privacy is at risk and as of now, there are no absolute reforms to tackle this issue.