HGS and Twilio Segment:

Strategy design workshops

Once Segment is implemented, how do you strategize and build a personalization plan?

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HGS, a strategy partner of Segment, has a turn-key process to establish and optimize a personalization strategy.

Optimizing the capabilities of a CDP can be a challenge because marketing is dynamic and always changing.

HGS strategy workshops

At-a-glance

Omni-channel personalization with segment CDP

Strategy workshop for marketing and customer experience teams to help build omni-channel personalization plans that incorporate Segment CDP and Twilio products in conjunction with MarTech stack.

Customized strategy to support customer personalization leveraging HGS’s Omni-Channel Personalization Framework
People, process and technology recommendations to support implementation
Estimates of the time/cost for implementing the framework
Immediate value, turn-key solutions
Personalized customer experiences leveraging Segment investment
Learnings from industry best practices
Incremental or comprehensive approach towards enhancing or starting personalization initiatives

HGS works with your marketing and customer experience teams to help build omni-channel personalization plans, leveraging Segment CDP and Twilio products in conjunction with your MarTech stack.

Workshop deliverables:

Identify and prioritize your business challenges and goals
Assess current marketing, CX and personalization initiatives
Evaluate current technology stack and desired outcomes
Build a personalization framework focused on planning, technology foundation, orchestration, content, creative and operationalization
Create a roadmap for implementing personalization
Identify cost and effort estimates for implementing the recommendations

Who will benefit?

Segment clients or prospects:

who are looking to implement or enhance personalization to improve customer experience
who have not realized the value of Segment and need assistance in delivering business outcomes
who have seen limited success with personalization initiatives and need external assistance

Why HGS?

We are powered by an experienced, technically qualified team made up of Segment and Twilio technicians and subject matter experts.

Request a free consultation

Talk to an expert for more success stories and learn how we can help you optimize your Twilio implementation.

Connect with us

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia

Global Headquarters: GHS, Bommanahalli, Hosur Road, Bengaluru – 560068

Registered Office: Tower C (1st floor), Plot C-21, G Block, Bandra Kurla Complex, Bandra East, Mumbai – 400 051

CIN: L92199MH1995PLC084610

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