HGS and Twilio Segment:
Strategy design workshops
Once Segment is implemented, how do you strategize and build a personalization plan?
HGS, a strategy partner of Segment, has a turn-key process to establish and optimize a personalization strategy.
Optimizing the capabilities of a CDP can be a challenge because marketing is dynamic and always changing.
HGS strategy workshops
At-a-glance
Omni-channel personalization with segment CDP
Strategy workshop for marketing and customer experience teams to help build omni-channel personalization plans that incorporate Segment CDP and Twilio products in conjunction with MarTech stack.
- Customized strategy to support customer personalization leveraging HGS’s Omni-Channel Personalization Framework
- People, process and technology recommendations to support implementation
- Estimates of the time/cost for implementing the framework
- Immediate value, turn-key solutions
- Personalized customer experiences leveraging Segment investment
- Learnings from industry best practices
- Incremental or comprehensive approach towards enhancing or starting personalization initiatives
HGS works with your marketing and customer experience teams to help build omni-channel personalization plans, leveraging Segment CDP and Twilio products in conjunction with your MarTech stack.
Workshop deliverables:
- Identify and prioritize your business challenges and goals
- Assess current marketing, CX and personalization initiatives
- Evaluate current technology stack and desired outcomes
- Build a personalization framework focused on planning, technology foundation, orchestration, content, creative and operationalization
- Create a roadmap for implementing personalization
- Identify cost and effort estimates for implementing the recommendations
Who will benefit?
Segment clients or prospects:
- who are looking to implement or enhance personalization to improve customer experience
- who have not realized the value of Segment and need assistance in delivering business outcomes
- who have seen limited success with personalization initiatives and need external assistance
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