HGS and Twilio Segment:

Strategy design workshops

Once Segment is implemented, how do you strategize and build a personalization plan?

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Twilio gold partner

HGS, a strategy partner of Segment, has a turn-key process to establish and optimize a personalization strategy.

Optimizing the capabilities of a CDP can be a challenge because marketing is dynamic and always changing.

HGS strategy workshops


Omni-channel personalization with segment CDP

Strategy workshop for marketing and customer experience teams to help build omni-channel personalization plans that incorporate Segment CDP and Twilio products in conjunction with MarTech stack.

  • Customized strategy to support customer personalization leveraging HGS’s Omni-Channel Personalization Framework
  • People, process and technology recommendations to support implementation
  • Estimates of the time/cost for implementing the framework
  • Immediate value, turn-key solutions
  • Personalized customer experiences leveraging Segment investment
  • Learnings from industry best practices
  • Incremental or comprehensive approach towards enhancing or starting personalization initiatives
Twilio segment - personalization

HGS works with your marketing and customer experience teams to help build omni-channel personalization plans, leveraging Segment CDP and Twilio products in conjunction with your MarTech stack.

Workshop deliverables:

  • Identify and prioritize your business challenges and goals
  • Assess current marketing, CX and personalization initiatives
  • Evaluate current technology stack and desired outcomes
  • Build a personalization framework focused on planning, technology foundation, orchestration, content, creative and operationalization
  • Create a roadmap for implementing personalization
  • Identify cost and effort estimates for implementing the recommendations

Who will benefit?

Segment clients or prospects:

  • who are looking to implement or enhance personalization to improve customer experience
  • who have not realized the value of Segment and need assistance in delivering business outcomes
  • who have seen limited success with personalization initiatives and need external assistance

Why HGS?

We are powered by an experienced, technically qualified team made up of Segment and Twilio technicians and subject matter experts.