Enterprise data strategy with Segment
Designing the right data strategy using Segment CDP, MarTech stack and cloud data technologies, businesses can build a future-looking technology strategy needed for competitive differentiation.
Our Enterprise Data Strategy Workshop uses a design thinking framework that assesses the overall maturity of data within the organization and helps build an enterprise data strategy.
Workshop deliverables include:
- Assessment scorecard of existing data sources and systems
- Data strategy and roadmap across enterprise and MarTech systems
- Cost and time effort estimates for implementing recommendations from the strategy exercise
- Data architecture to support the recommended solutions
Key takeaways from workshop:
- Recommendations on how to grow overall data maturity across the organization
- Ways to extend the value of the Segment platform, while aligning it with overall enterprise data strategy